The online platform X has provoked significant anger after individuals utilized its AI chatbot Grok to alter pictures of females by stripping their attire.
Numerous examples have surfaced where the tool has been used to digitally undress women to make them appear in bikinis without permission, as well as to put them in sexually explicit scenarios.
XAI, the company behind Grok, offered no comment to questions, except for an standard message stating "traditional news outlets lies".
A government spokesperson stated that new laws is being introduced to outlaw nudification software. Under a proposed criminal offence, anyone who provided such technology would "be subject to a jail term and substantial penalties".
"X or Grok is capable of halting these types of misuse if they desired to," said Clare McGlynn, adding they "seem to have impunity."
The communications watchdog Ofcom said platforms must "assess the risk" of people seeing illegal content on their platforms, but did not specify whether it was currently investigating X or Grok in relation to artificial intelligence images.
Grok is a no-cost AI assistant—with some premium features—which answers X users' prompts when they reference it in a message.
It is often used to offer reactions or further background to other users' comments, but people on X are also capable of alter an uploaded image through its artificial intelligence picture modification function.
The chatbot has been faulted for enabling users to generate images and footage with nudity and sexualised content, and it was earlier accused of creating inappropriate content of celebrities.
"X has been permitting the creation and distribution of these images for a long time without taking any action and we have yet to see any action by regulators," the expert added.
XAI's own usage rules bans "portraying likenesses of people in a sexually explicit fashion".
In a statement, Ofcom said it was against the law to "create or distribute deepfakes or illegal content" and confirmed this applied to explicit AI images made with AI.
It said platforms such as X were obligated to take "appropriate steps" to "lessen the risk" of users coming across unlawful content on their platforms and to take down it swiftly when they become aware of it.
Elara is a digital artist and content strategist with over a decade of experience in visual media and creative blogging.